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We are implementing social networking at work. We are a membership organization, so obviously the members will have access to the network. But what about non-members?

There is an easy answer (pictured here) and then a new question:

What about the blogs and podcasts produced by in-house experts?

Here’s my thought (another picture).

I wonder, does anyone know of a company that keeps its blogs and podcasts inside a walled garden? It seems like that’d contradict the nature of business blogs and podcasts, but maybe I’m overlooking something?

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I just got my copy of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures.

I had to buy it, because I am a huge fan of pictures-as-explanations, and am curious about how the author will make his case and provide instruction about how to make and use pictures well…

The idea of giving a simple picture to the management team seems silly but you have to stop and think about it. They’re busy people. They deal with a lot of details over the course of a day. A lot of projects, a lot of people talking to them about a lot of different things. I know at the end of a busy day, when people are talking to me about something — even if they’re being cogent and describing things well — all I’m hearing is blah, blah, blah, blah. So, the answer is, if you wanna get through to someone you need a quick little soundbite like “cognitive surplus,” or an amusing story that will stay with them, or a little picture that explains really quickly what you’re trying to get across. Those are things that stick in people’s minds.