Posted in design, work on 05/11/2008 07:00 pm by karen
I’m not sold on either of these definitions/process outlines (particularly for the design thinking), but hey, it’s a place to start.
It may come to pass the the ADDIE model is actually a better outline for design thinking.
Critical thinking
raises vital questions and problems, formulating them clearly and precisely;
gathers and assesses relevant information, using abstract ideas to interpret it effectively;
comes to well-reasoned conclusions and solutions, testing them against relevant criteria and standards;
thinks open-mindedly within alternative systems of thought, recognizing and assessing, as need be, their assumptions, implications, and practical consequences;
communicates effectively with others in figuring out solutions to complex problems.
Design thinking
Define
Decide what issue you are trying to resolve.
Agree on who the audience is.
Prioritize this project in terms of urgency.
Determine what will make this project successful.
Establish a glossary of terms.
Research
Review the history of the issue; remember any existing obstacles.
Collect examples of other attempts to solve the same issue.
Note the project supporters, investors, and critics.
Talk to your end-users, that brings you the most fruitful ideas for later design.
Take into account thought leaders opinion.
Ideate
Identify the needs and motivations of your end-users.
Generate as many ideas as possible to serve these identified needs.
Log your brainstorming session.
Do not judge or debate ideas.
During brainstorming, have one conversation at a time.
Prototype
Combine, expand, and refine ideas.
Create multiple drafts.
Seek feedback from a diverse group of people, include your end users.
Present a selection of ideas to the client.
Reserve judgment and maintain neutrality.
Choose
Review the objective.
Set aside emotion and ownership of ideas.
Remember: the most practical solution isn’t always the best.
Select the powerful ideas.
Implement
Assign tasks.
Execute.
Deliver to client.
Learn
Gather feedback from the consumer.
Determine if the solution met its goals.
Discuss what could be improved.
Measure success; collect data.
Document.
05/12/2008 at 10:06 am
The “Design Process” sounds like it was written by a marketing executive or CEO. It’s something like 1.7% design and 98.3% ancillary stuff.
Design usually is a super-simple process, as far as I can tell.
1. Find problem.
2. Think of a solution.
3. Tell somebody about it.
4-a. Try it because it seems like it’d work.
— or –
4-b. Bag it because it’ll never work.
5. See if somebody wants to pay money for it. If not, jump back to #2 and start over again.
05/12/2008 at 10:40 am
I agree, Carl. I want to pare it down and think it through more, but in the end, the plain old instructional design model seems like it works across design fields:
1) Analyze
2) Design
3) Develop
4) Implement
5) Evaluate